Company profiles of Lusheng Group and Huatao Group


Date:

2022-04-28

Lusheng Group includes Shandong Lusheng Food Co., Ltd., Shandong Huatao Food Co., Ltd., and Lusheng Modern Agricultural Standardized Plantation. Lusheng Group is mainly an import and export company producing and selling starch and starch products. The person in charge of Lusheng Group, inheriting ancestral craftsmanship, has developed the company from an initial family workshop into an industrialized vermicelli manufacturer since 1979. The vermicelli and starch noodle production technology of Lusheng Group has been successfully recognized as intangible cultural heritage.
Shandong Lusheng Food Co., Ltd. is located at Lijiaxiabu Street, Xin'an Subdistrict, Anqiu City, 10 kilometers west of Qingyun Mountain. The company has always strictly managed the enterprise according to the standards of listed companies, taking listing as an important goal for development. In enterprise management, it adheres to high standards and strict requirements. The company's efficient development mechanism and stable product quality have brought good economic and social benefits. In 2017, the company's leading product, sweet potato vermicelli, was recognized as a national green food. The company has independent import and export rights and has obtained ISO22000 management system certification.

Lusheng Company mainly uses sweet potato starch and mung bean starch as raw materials, which are purified using advanced technology. The company introduces advanced foreign technology and equipment, combined with traditional craftsmanship, to carefully process various vermicelli, starch, and other series products. At the same time, the company customizes and sells various vermicelli self-cooking machines and vermicelli processing equipment installation; it also provides starch and vermicelli technology transfer services. Over decades of development, the company has meticulously developed and produced products that pursue excellence, featuring competitive prices and a wide variety. The produced vermicelli is pure and transparent, fresh and tender, with a chewy texture, and does not stick after prolonged cooking. The products contain various amino acids and vitamins needed by the human body, with effects such as lowering cholesterol and aiding weight loss, belonging to pure natural, pollution-free green food.

The company's vermicelli of various specifications are fine and uniform in strands, bright white in color, with good toughness, do not become mushy after long cooking, and have a smooth taste, making them an ideal choice for home and hotel hot and cold dishes. "Lusheng" vermicelli enjoys a high reputation in the vermicelli sales industry and is deeply trusted by consumers. The products sell well nationwide and are exported to countries and regions such as Japan, South Korea, the United States, Western Europe, and Southeast Asia, warmly welcomed by consumers at major domestic and international shopping malls and supermarkets.

Lusheng Company has successively won the titles of "Outstanding Enterprise in 30 Years of Reform and Opening Up of China's Food Industry" and "Provincial Contract-Abiding and Credit-Reliable Unit," and was named "Leading Enterprise in Agricultural Industrialization" by the Weifang Municipal People's Government. For six consecutive years, it was rated as a "Civilized and Honest Private Enterprise" by the Weifang Administration for Industry and Commerce, Weifang Consumer Association, and Weifang Small and Medium Enterprises Bureau; named a "Civilized Unit" by the Anqiu Municipal People's Government; and recognized as a "Consumer Satisfaction Unit" and "Consumer Rights Protection Demonstration Unit" by the Anqiu Administration for Industry and Commerce and Anqiu Consumer Association. In 2010, it won the Advanced Tax Contribution Unit award; in 2011, the Excellent Enterprise award; in 2012, the Top Ten Enterprise award; and its products were rated as one of Shandong Province's Top Ten Food Brands. It was also rated as one of Weifang City's Top Ten Agricultural Products (Grain and Oil) Brands and a Trusted and Best-Selling Product by the Anqiu Consumer Association.
Shandong Huatao Food Co., Ltd. was established in 2015 and is located in the Chengxi Industrial Park on Jinshan North Road, Xin'an Subdistrict. It is a food import and export enterprise producing and selling vermicelli, starch noodles, and vermicelli. The company has purchased advanced domestic and foreign equipment according to the import standards of countries such as Japan, the United States, and the European Union, including spiral cold rolling machines, evaporation cooling equipment, air shower equipment, and packaging production lines. At the same time, it is equipped with the industry's most automated vermicelli production line, drying line, freezing line, and packaging line, as well as complete supporting facilities for refrigeration, water, electricity, gas, warehousing, and logistics.

Huatao Food strictly follows the HACCP international food hygiene standards, establishing an internal quality management system and related supporting disinfection and sanitation facilities to effectively ensure product quality. The vermicelli produced by Huatao Food is pure and transparent, fresh and tender, with a chewy texture, and does not stick after prolonged cooking. The products contain various amino acids and vitamins needed by the human body, with effects such as lowering cholesterol and aiding weight loss, belonging to pure natural, pollution-free green food.

Huatao Company adheres to the development concept, increases investment in deep product research and market expansion, develops new products, improves new processes, enhances core competitiveness, and creates unique, high-quality new products to attract customers. According to different consumer levels, Huatao Food creates different flavors and develops more varieties. Currently, the company has more than 10 varieties, including round vermicelli, flat vermicelli, machine-made vermicelli, pea vermicelli, and mung bean vermicelli, providing consumers with more choices.

Huatao Food fully leverages its brand advantages and establishes close strategic partnerships with major domestic and foreign commercial companies, groups, and teams. Currently, Huatao products are sold nationwide and in major shopping malls and supermarkets, and are exported to South Korea, the United States, Japan, and other places, deeply loved by consumers at home and abroad.